Dropbox / Rive interactive animations for brand guidelines / 2025

while working at daybreak studio, i started exploring rive just for fun. the ceo really encouraged this kind of curiosity, and a couple of weeks later he asked — want to create interactive animations for dropbox? from zero to a hundred, just like that! it turned out great. give it a try yourself.

Situation

While at Daybreak, I was asked to create interactive motion for the Dropbox Brand Guidelines. 

Task

Design a system that felt clear, premium, and scalable across touchpoints. Build animations that feel playful and clear, and work interactively on the site. 

Action

  • Explored Rive as the main tool from 0

  • Defined motion principles

  • Designed interaction-led motion, not just passive loops

  • Created reusable behaviors for UI, transitions, and pacing

  • Worked with design/dev to make it usable in production

Result

Launched across the brand site and guidelines. Created a reusable base for future motion assets.